soda tagged posts

Food is influenced by the times we live in. Certain times we need to change our habits due to food supply restrictions. Nowadays this happens in the winter when the watermelon supply gets short and the prices go up. And we are bumped. Awwww :-( . Did I mention that it is not even seedless? I know! Total agony. We turn to forget some other times back in the turn of the last century when war was a reality to every part of the world; from Europe to Americas and from Asia to Africa. Back then food supply was already short and the war made it even worst. Lucky people had to improvise and adjust their habits; most would just suffer.

In 1948 when David A. Embury was publishing the book “The Fine Art of Mixing Drinks” little he knew it will become a classic cocktail book, praised 70 years later. The book attempted to put an order to the mess of the cocktails and all the different mixed drinks that right after the end of the second World War became a growing trend. He laid down a few simple rules and concepts that can be a guide, a compass for every bartender. The peak era of the cocktails was in the 60s. The Rat Pack and James Bond made cocktails cool. And then came the 70’s. The Dance floor was steamy hot. The dancers need to cool down and get energy. Slowly the Martini and the Manhatan gave their place to neon colored sissified drinks.The 90s came along and Jazz, Blues and the Funk all became popular again. And just like a whole new generation was rediscovering the music, the cocktails became popular again. The bartenders gave up the colorful drinks for tasteful drinks. The globalization brought in the scene new high proof alcohols and more exquisite flavors. Suddenly David A. Embury’s book was rediscovered. The old copies skyrocketed to hundreds of dollars. It went back in press. David did not dictate, he suggested. He suggested 5 simple rules.