Daily Archives July 18, 2012

Samanya: A Tribute to Bartendering

DSC_5543

In 1948 when David A. Embury was publishing the book “The Fine Art of Mixing Drinks” little he knew it will become a classic cocktail book, praised 70 years later. The book attempted to put an order to the mess of the cocktails and all the different mixed drinks that right after the end of the second World War became a growing trend. He laid down a few simple rules and concepts that can be a guide, a compass for every bartender. The peak era of the cocktails was in the 60s. The Rat Pack and James Bond made cocktails cool. And then came the 70’s. The Dance floor was steamy hot. The dancers need to cool down and get energy. Slowly the Martini and the Manhatan gave their place to neon colored sissified drinks.The 90s came along and Jazz, Blues and the Funk all became popular again. And just like a whole new generation was rediscovering the music, the cocktails became popular again. The bartenders gave up the colorful drinks for tasteful drinks. The globalization brought in the scene new high proof alcohols and more exquisite flavors. Suddenly David A. Embury’s book was rediscovered. The old copies skyrocketed to hundreds of dollars. It went back in press. David did not dictate, he suggested. He suggested 5 simple rules.

Read More